We know that future of online shopping is bright in countries like India. With sites like snapdeal, flipkart, amazon, shopclues, jabong, myntra etc, things will heat up further, which will be beneficial for end customer as he will get multiple options.
With Online shopping, people are also moving away from loyalty to one vendor or brand. Earlier we used to go for same shop for various electronics needs, but now before buying we can compare prices and offers on different websites (plus nearby stores). And with this knowledge, there are various player which are ready to help you with comparison among online sites. There are websites like Junglee, which will help you compare various prices, and I recently came across some browser extensions which will help you compare prices on the fly when you are viewing the product itself. Makkhichoose is one such extensions. Though it is not cooked up completely yet (I could see some products on various sites which were not reported correctly), but it definitely shows the where the future of online shopping heading to.